Job Description: Social Media Strategist

Company: Dhiya Couture

Location: Jaipur, Rajasthan

Job Type: Full-TimeAbout Dhiya Couture

Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power.

Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.

The Role

We are looking for a Social Media & Digital Storytelling Manager who understands that luxury is not just seen; it is felt. You will be the digital voice of Dhiya Couture, responsible for translating the physical beauty, rich history, and intricate craftsmanship of our Rajputi heirloom pieces into a captivating online presence.





You won’t just be managing platforms - you will be curating a digital museum of "quiet power," ensuring our heritage and contemporary couture narrative reach a discerning, global audience.

Key Responsibilities

Strategic Storytelling: Develop and execute a comprehensive social media strategy (focusing heavily on Instagram, Pinterest, and YouTube) that aligns with the brand’s positioning as a custodian of Rajputi heritage.
Visual Curation & Grid Management: Curate a visually stunning, highly aesthetic feed that balances product showcases, behind-the-scenes craftsmanship (e.g.,gota patti, zardozi, hand-weaving), and cultural mood boards.
Content Creation & Direction: Conceptualize and direct high-quality digital content, including styling flat lays, directing short-form video (Reels) of the atelier, and capturing the movement and elegance of our garments.
Copywriting: Write poetic, historically informed, and elegant captions that educate the audience on Rajputi traditions while driving desire for luxury couture.
Community Management: Engage wi

📌 Social Media Strategist (Jaipur)
🏢 Dhiya Couture
📍 Jaipur