Job Responsibilities:-

Maintain a keen understanding of industry trends affecting clients and proactively recommend communication strategies that drive brand visibility and relevance.

Drive new business for the agency by identifying opportunities, generating leads and contributing to compelling pitch proposals.

Develop and execute integrated PR and communication strategies aligned with client objectives and brand positioning.

Leverage existing relationships and cultivate new connections across media, influencers, creators and key industry stakeholders, particularly within consumer, lifestyle and business publications.

Build robust relationships with editors, journalists, stylists, influencers and thought leaders to enhance brand visibility.

Identify and secure meaningful editorial, feature, trend, collaboration and event opportunities for clients across relevant lifestyle and consumer media.

Lead the planning and execution of media events, press conferences, launches, brand experiences and influencer engagements.

Demonstrate strong ideation skills to develop creative campaigns and media strategies that resonate with target audiences.

Research, write, proofread and oversee the distribution of press releases, media pitches and client communication.

Liaise with clients and the media on a daily basis, ensuring timely communication and effective relationship management.

Lead, mentor and motivate internal teams while managing multiple client accounts simultaneously.

Prepare regular client reports,



campaign evaluations and participate in strategic client meetings.

Provide counsel and support during crisis communication situations.

Manage multiple projects effectively while consistently meeting tight deadlines in a fast-paced environment. Qualifications:-

Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or a related field.

6–8 years of relevant experience in Public Relations and Communications.

Experience working with consumer-facing brands, preferably across Fashion, Beauty, Lifestyle, Luxury, Hospitality and/or Food & Beverage sectors.

Robust relationships with media, editors, influencers and industry stakeholders across lifestyle, consumer and business publications.

Proven experience in developing and executing successful PR campaigns and communication strategies.

Strong business development acumen with experience contributing to new business pitches and client acquisition.

Excellent written and verbal communication, presentation and interpersonal skills.

Strong organizational and time management skills with the ability to manage multiple accounts and priorities simultaneously.

Creative thinker with excellent storytelling and ideation capabilities.

Ability to perform under pressure and deliver high-quality work within tight deadlines.

A proactive, collaborative and solution-oriented mindset with strong leadership capabilities.

Proficiency in Microsoft Office (PowerPoint, Word and Excel).

📌 Public Relations Manager - Lifestyle (FNB and Fashion) (Mumbai)
🏢 Think Ink Communications
📍 Mumbai