Job Responsibilities:-

- Maintain a keen understanding of industry trends affecting clients and proactively recommend communication strategies that drive brand visibility and relevance.
- Drive new business for the agency by identifying opportunities, generating leads and contributing to compelling pitch proposals.
- Develop and execute integrated PR and communication strategies aligned with client objectives and brand positioning.
- Leverage existing relationships and cultivate new connections across media, influencers, creators and key industry stakeholders, particularly within consumer, lifestyle and business publications.
- Build strong relationships with editors, journalists, stylists, influencers and thought leaders to enhance brand visibility.
- Identify and secure meaningful editorial, feature, trend, collaboration and event opportunities for clients across relevant lifestyle and consumer media.
- Lead the planning and execution of media events, press conferences, launches, brand experiences and influencer engagements.
- Demonstrate strong ideation skills to develop creative campaigns and media strategies that resonate with target audiences.
- Research, write, proofread and oversee the distribution of press releases, media pitches and client communication.
- Liaise with clients and the media on a daily basis, ensuring timely communication and effective relationship management.
- Lead, mentor and motivate internal teams while managing multiple client accounts simultaneously.
- Prepare regular client reports,



campaign evaluations and participate in strategic client meetings.
- Provide counsel and support during crisis communication situations.
- Manage multiple projects effectively while consistently meeting tight deadlines in a rapid-paced environment.

Qualifications:-

- Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or a related field.
- 6–8 years of relevant experience in Public Relations and Communications.
- Experience working with consumer-facing brands, preferably across Fashion, Beauty, Lifestyle, Luxury, Hospitality and/or Food & Beverage sectors.
- Strong relationships with media, editors, influencers and industry stakeholders across lifestyle, consumer and business publications.
- Proven experience in developing and executing successful PR campaigns and communication strategies.
- Strong business development acumen with experience contributing to new business pitches and client acquisition.
- Excellent written and verbal communication, presentation and interpersonal skills.
- Strong organizational and time management skills with the ability to manage multiple accounts and priorities simultaneously.
- Creative thinker with excellent storytelling and ideation capabilities.
- Ability to perform under pressure and deliver high-quality work within tight deadlines.
- A proactive, collaborative and solution-oriented mindset with strong leadership capabilities.
- Proficiency in Microsoft Office (PowerPoint, Word and Excel).

📌 Public Relations Manager - Lifestyle (FNB and Fashion) (Mumbai)
🏢 Think Ink Communications
📍 Mumbai