> Key Purpose of the Role:
This role is to support B2B E-Commerce platform, Supply & Rural Business Unit to achieve its goals at regional level by implementation of marketing plans for new lead generation, subscriber engagement and retention, while establishing a solid brand presence in markets. Responsibilities 1. GTM implementation and building regional development plan for Industrial and Rural counterparts (Buyers, Sellers & partners)
2. Lead generation, lead qualification and engaging with the current stakeholders for all business units
3. Market Development with Branding, Campaigns, Activations and on ground team capacity development
4. Market Intelligence & Analysis Reporting
This profile will look after marketing support to both the Business Units Rural Supply BU & E-Business BU as well.
> GTM implementation and building regional development plan for Industrial and Rural counterparts (Farmers, Partners, Buyers, & Sellers):
• Implement the devised marketing strategy for market growth at regional level,
ensure adherence to the processes and reporting – for Rural Supply & E-Business BU
• Provide sales tools, pitch decks, brochures, and enablement material
• Support account-based marketing and key account initiatives
• Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns - for Rural Supply & E-Business BU
• Enable regional and BU teams with localized marketing support
• Budget ownership and optimization
• Continuous improvement of marketing processes and playbooks
> Lead generation, lead qualification and engaging with the current stakeholders for all business units:
• Generate qualified leads / subscribers / participants for the BU funnel
• Lead nurturing through various online and offline tools Email sequences & video marketing, Newsletters & Webinars
• Support onboarding of farmers, Partner, Sellers, Buyers and manufacturers into the BiofuelCircle platform
• Follow and implement lead generation mod