AI Copywriter/ D2C Copywriter(Please do not apply if ChatGPT taught you copywriting)

One year ago, a brand spending ₹10L/month on Meta needed around 20 ads a month.

Today?

They need 60.

Not because marketers became stupid.
Not because brands suddenly enjoy burning money.

But because attention has collapsed.
Creative fatigue is faster.
Competition is brutal.
And the market now rewards speed as much as skill.

Which means agencies have two choices:
Build systems that help excellent creatives produce faster.
Die slowly while talking about “craft.”

At Porcellia, we’ve realized something uncomfortable:

A year ago, our average copywriter was writing 6-8 pieces of copy a day.

Today, despite AI, better tools, and better systems…

they’re still writing 6-8.

But the market now demands 3x output.

That gap?
That’s the problem we’re trying to solve.

And strangely enough, the biggest resistance isn’t technical.
It’s emotional.

A lot of copywriters secretly feel using AI somehow “cheapens” the work.
Like getting help from AI makes them less creative.
Less original.




Less valuable.

We think that’s nonsense.
Because the market does not care how spiritually connected you felt while writing a headline.
The market cares whether the ad works.
And the copywriters who win over the next 5 years will not be the ones typing the fastest.
They’ll be the ones who know:
what to say
what not to say
what AI should generate
what AI should never touch
and how to turn one insight into 50 high-quality creative variations without losing strategic sharpness.

That is who we are looking for.

Not an “AI guy.”

Not a prompt engineer.

Not someone who discovered copywriting 8 months ago through Twitter threads and ChatGPT screenshots.

We are looking for a real copywriter.

Someone who has already spent thousands of hours suffering through the hard part manually.

Someone who has written enough bad ads to recognize good ads instantly.

Someone who understands persuasion deeply enough to know when A

📌 AI Copywriter (India)
🏢 Porcellia
📍 India