The Digital Growth Product Team is the engine driving our digital channels. We are looking for a strategic Product Manager to bridge the gap between a magical digital storefront and a scalable web infrastructure. You will own the "Discovery-to-Lead" journey, ensuring our brand is showcased beautifully, traffic is acquired efficiently through cutting-edge search strategies, and our web platforms scale seamlessly to create a world-class digital experience for Ather.

About the Role
You’ll be our: Product Manager
You’ll be based at: IBC Knowledge Park, Bengaluru
You’ll be Aligned with: Senior Product Manager - Software Products
You’ll be a member of: Product Management Team

What you’ll do:
Brand & Design Collaboration: Partner closely with our Brand and UX Design teams to translate Ather’s premium visual identity into an intuitive, high-converting digital storefront. You will ensure the website beautifully and accurately showcases our product information, engineering stories, and brand philosophy.
Traffic Growth & Discovery (SEO/AEO): Own top-of-funnel organic acquisition.



Design and execute advanced Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategies to ensure Ather is the definitive answer across traditional search engines and emerging AI/LLM discovery platforms.
Infrastructure Excellence (CMS & Design System): Build for efficiency. Develop and scale our Content Management System (CMS) to empower marketing teams to deploy content faster. Collaborate with design and engineering to build a unified Digital Design System, reducing code duplication and accelerating time-to-market.
Conversion Optimization: Conduct deep-dive funnel analysis and continuous A/B testing on landing pages and web flows to ruthlessly optimize the traffic-to-lead conversion rate, test-ride bookings, and pre-orders.
Full-Funnel Alignment: Manage the integration between the web storefront and backend lead-capture engines. Ensure high availability, performance optimizati

📌 Software Product Manager (Bengaluru)
🏢 Ather Energy
📍 Bengaluru