Job Title
Senior Manager – D2C Growth, Merchandising & Analytics
Department: Growth
Reports To: Chief Growth Officer
Location: Andheri East, Mumbai
Team Size: 4–5 Direct Reportees

About the Role
We are looking for a highly analytical and commercially driven Senior Manager – D2C Growth, Merchandising & Analytics to lead the end-to-end growth agenda across IGP.com, AE.igp.com, and Interflora.com. This role sits at the intersection of business strategy, digital merchandising, analytics, customer experience, and cross-functional execution, owning the levers that directly influence website performance, conversion, and revenue growth.
The ideal candidate combines strategic planning with operational excellence—equally comfortable building an Annual Operating Plan (AOP), driving seasonal demand planning, optimizing customer journeys, and leveraging SKU-level insights to improve merchandising and conversion. This individual will work closely with Category, Product, Technology, Marketing, CRM, and Analytics teams to deliver sustainable and profitable growth across all D2C channels.





Key Responsibilities
1. Website Merchandising & Customer Experience
Own end-to-end website merchandising across IGP.com, AE.igp.com, and Interflora.com, including homepage, category pages, landing pages, navigation, collections, and promotional placements.
Develop and execute merchandising calendars aligned with seasonal events, festivals, and marketing campaigns.
Ensure catalog accuracy through effective pricing, product tagging, category mapping, search optimization, and filter relevance.
Continuously optimize the online shopping experience to maximize discoverability and conversion.

2. Festive & Seasonal Demand Planning
Lead demand forecasting and planning for key seasonal and festive occasions including Diwali, Valentine's Day, Rakhi, Mother's Day, Christmas, and other strategic campaigns.
Partner with Category and Buying teams to translate demand forecasts into inventory readiness and assor

📌 Senior Manager (Mumbai)
🏢 IGP
📍 Mumbai