Company overview:
PEP is a agile personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack

About the Role
At mCaffeine & Hyphen, we're looking for a Business Analyst / Senior Business Analyst who can transform data into strategic business decisions. This role sits at the intersection of business, data, technology, and operations, driving key initiatives across growth, supply chain, finance, product, and customer experience functions.
As a trusted partner to business leaders, you will identify opportunities,



solve complex business problems, build scalable reporting frameworks, and influence decision-making through actionable insights. If you thrive in fast-paced environments, enjoy working with ambiguity, and are passionate about using data to create business impact, we'd love to meet you.

What You'll Do
Partner with leadership and cross-functional teams to identify business opportunities, define problem statements, and drive data-backed decision-making.
Translate business requirements into structured analytical frameworks, functional specifications, and actionable solutions.
Analyze large and complex datasets to uncover trends, diagnose business challenges, and recommend strategic interventions.
Design, build, and maintain dashboards, automated reports, and KPI tracking mechanisms to provide visibility into business performance.
Drive end-to-end analytics projects, from requirement gathering and stakeholder al

📌 Business Analyst (Mumbai)
🏢 Mcaffeine
📍 Mumbai