10 Aug
|
Roblox
|
Gurugram
Every day, tens of millions of people come to Roblox to explore, create, play,
learn, and connect with friends in 3D immersive digital experiences– all created
by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to
bring any experience that they can imagine to life. Our vision is to reimagine
the way people come together, from anywhere in the world, and on any device.
We’re on a mission to connect a billion people with optimism and civility, and
looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human
interaction, solving unique technical challenges at scale, and helping to create
safer, more civil shared experiences for everyone.
We are seeking a versatile marketing leader to manage our marketing engagement
across India. As our first local marketing person in the region, you will design
and execute a comprehensive GTM strategy that accounts for the diversity of the
Indian landscape.
You will be responsible for identifying high-growth clusters, navigating complex
regulatory environments, and building a unified voice that resonates across
multiple borders. Your work spans social, influencers, partner and event
marketing. You will be a fulcrum of all the region's outbound activity.
Location: This is a full time hybrid position based in our Gurugram, India
office.
YOU WILL:
* Holistic Regional Strategy: Design a scalable marketing framework that can be
adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth).
* Agile GTM Execution: Lead product launches across the region, prioritizing
markets based on data, barrier to entry, and product-market fit.
* Cross-Border Community & Influencer Growth: Leverage the region’s high social
media penetration to build a loyal community through influencer partnerships
and localized social channels (WhatsApp, Instagram, TikTok).
* Policy & Comms Collaboration: Work closely
📌 Marketing Manager, India (Gurugram)
🏢 Roblox
📍 Gurugram