About ProcDNA
ProcDNA is a global consulting firm. We fuse design thinking with cutting-edge technology to create game-changing Commercial Analytics and Technology solutions for our clients. We're a passionate team of 470+ professionals across 9 offices, all growing and learning together since our launch during the pandemic. Here, you won't be confined to a cubicle - you'll be solving complex business challenges, collaborating with brilliant minds, and shaping the future of healthcare analytics. At ProcDNA, innovation isn't just encouraged - it's ingrained in our DNA. Ready to join our growth journey?

Role Overview
We are seeking a Marketing Mix Analytics Lead to drive measurement and optimization of marketing investments for global clients. This role focuses on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to quantify channel impact, evaluate ROI, and support data-driven budget allocation decisions. The ideal candidate will have solid expertise in MMM and MTA, with the ability to translate analytical outputs into clear, actionable business recommendations.




While experience in the pharmaceutical/life sciences domain is preferred, candidates with relevant MMM experience from other industries are also encouraged to apply.
Key Responsibilities
Lead end-to-end Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) engagements, from problem structuring to final recommendations.
Analyze multi-channel marketing data to quantify channel effectiveness, contribution, attribution, and ROI.
Apply statistical techniques such as regression modeling, adstock, saturation curves, and attribution methodologies.
Translate analytical outputs into actionable business insights and budget optimization strategies.
Develop client-facing presentations with clear storytelling and structured recommendations.
Collaborate with cross-functional teams to ensure high-quality delivery and alignment with business objectives.
Support the development of analytical tools and a

📌 [India]Engagement Lead
🏢 ProcDNA
📍 India