Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions
Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams
Positioning & Messaging
Craft differentiated positioning and value propositions for target personas, segments and industries
Develop and maintain a messaging framework that spans the full buyer journey
Translate technical capabilities into transparent, customer-centric benefits
Sales Enablement
Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
Develop and deliver training to equip Sales and SE teams with the knowledge to win
Partner with Revenue Enablement on onboarding and continuous learning programs
Market & Competitive Intelligence
Conduct ongoing competitive analysis and maintain up-to-date battlecards
Synthesize customer research, win/loss data, and analyst insights to inform strategy
Identify emerging market trends and communicate implications to leadership
Demand Generation Support
Partner with Demand Gen to develop campaign strategy, messaging, and content for activation
Define audience segmentation, targeting criteria, and key proof points per segment
Measure and optimize campaign performance in collaboration with Marketing Ops
What We're Looking For
Required Qualifications
5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
Proven track record of executing successful GTM strategies and product launches
Strong ability to translate technical concepts into clear business value
Exceptional written and verbal communication skills
Experience collaborating with Sales, Product, and Demand Gen teams
Data-driven and outcome focused mindset with the ability