Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

Planning & developing monthly, quarterly & annual business plans & accordingly fixing the business strategy for specified region/s

Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas
Ensure timely communication and discussion on targets assigned
Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance

Identify business opportunities through market intelligence & penetrate in underdeveloped market to enhance distribution reach and profitability for the channel

Understand market dynamics and offering of other providers
Gain market intelligence
Put in place strategies to tap market potential
Ensure recruitment of advisors in the areas having unexploited potential
Plan to build brand awareness for future businesses





Drive & deliver sales and profitability targets of the region to capture market share and deeper brand penetration.

Plan people capacity for the region to meet the Topline targets
Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration
Capture client visit to identify conversion ratio and publish the same along with incentives
Conduct daily huddles leading to knowledge sharing and increased engagement
Conduct periodic reviews and take corrective action where necessary
Ensure tight control on cost aspects to drive better profitability

Ensure high levels of quality in business sourced

Put in place proactive checks and balances to enhance the quality of business
Conduct periodic reviews and audits
Take corrective actions as and when any malpractice/market conduct issues are found
Monitor & take necessary corrective action to ensure

📌 Branch Manager Sagar-Agency (India)
🏢 Aditya Birla Capital
📍 India