Conduct in-depth research on industry-related topics in order to develop original content
Develop content for blogs, articles, product descriptions, social media, and the company website
Assist the marketing team in developing content for advertising campaigns
Proofread content for errors and inconsistencies
Edit and polish existing content to improve readability
Conduct keyword research and using SEO best practices to increase traffic to the company website
Create compelling headlines and body copy that will capture the attention of the target audience
Identify customers’ needs and recommend new content to address gaps in the company's current content
Requirements
Bachelor's degree in communications, marketing, English, journalism, or related field
Proven content writing or copywriting experience of 1-2 years.
Working knowledge of content management systems
Proficient in all Microsoft Office applications
A portfolio of published articles
Excellent writing and editing skills
The ability to work in a fast-paced workplace
The ability to handle multiple projects concurrently
Effective communication skills