We are looking for a Consumer Insights Senior Manager/AVP who will design and
execute market research as well as user research to drive new product
development, marketing strategy and go-to-market tactics for Kotak Mahindra
Bank. In this role you will work closely with the marketing, product and
business team and play a pivotal role in defining the direction of different
KMBL product & offerings.
Job Role:
* Working closely with cross-functional teams to identify problem statements
* Planning and implementing end to end consumer research strategies and
methodologies
* Conducting qualitative as well as quantitative research relying on primary as
well as secondary research
* Talking to existing and potential customers to understand their needs and
behaviour
* Doing a competitor analysis to understand product offerings and features
* Devising actionable strategies from consumer insights
* Reporting and presenting your findings to drive new product development and
marketing strategies
Job Requirements:
* Minimum 6 years of experience conducting qualitative and quantitative
research
* Strong analytical skills to extract actionable insights from data
* Strong research skills such as moderation, preparation of Q’re/DG and
effective storytelling etc.
* Solid communication and presentation skills
* MBA, MA in Design/Sociology/Psychology in a numerate discipline
* Need to have prior experience working with FMCG/Consumer Tech or any
client-side company