About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About the client

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through robust brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.





As an Trade Marketing Specialist, you will be responsible for...

Planning, leading and handling overall execution of brand activation caledar in line with the MWB and support project planning.
Customizing & implementing bespoke programs (as per brand guidelines)
Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc
Planning, leading, executing the bar staff training calendar for the portfolio
Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO
Driving on-trade segmentation in line with global model yet relevant to India RTM
Ensuring that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations
Creating a on trade scorecard f

📌 Trade Marketing Specialist (Bengaluru)
🏢 WhiteCrow Research
📍 Bengaluru