About Wippi
At Wippi, we are building India's first AI-companion for children. Wippi is a physical storytelling player that brings imagination and curiosity to learning and playing with AI.
No screens. No scrolling. Just a child, a story, and a world that opens up every time they press play. We are building an ecosystem that puts childhood wonder, imagination, and learning before engagement metrics, shaping the future of healthy, screen-free childhood experiences.
About the Role
At Wippi, we don't see growth as marketing, we see it as a product problem.
We are seeking a Product Growth Manager (D2C) who is profoundly curious, deeply analytical, and obsessed with understanding user behavior. Your mission will be to continuously optimize how customers discover, buy, use, and come back to Wippi.
Sitting at the intersection of product, data, and buying psychology, you will build and iterate on the engine that drives user acquisition and retention. If you think like a product manager rather than just a marketer, love rapid experimentation, and want to own growth like a founder,
this role is for you.
Key Responsibilities
Shopify Storefront & CRO: Own the end-to-end Wippi Shopify website. Continuously drive conversion rate optimization (CRO) to turn high-intent traffic into happy customers.
Rapid Experimentation Engine: Formulate hypotheses and ship rigorous A/B tests every single week across Product Detail Pages (PDPs), landing pages, pricing structures, bundle offers, and the checkout flow. Measure and report their direct impact.
CRM & Lifecycle Journeys: Design, build, and optimize automated CRM journeys (Email, WhatsApp, Push Notifications) to improve user activation, retention, repeat purchases, and future subscription loops.
User Behaviour & Funnel Analysis: Deep-dive into web funnels, heatmaps, session recordings, and analytical data to uncover friction points and identify untapped growth opportunities.
Cross-functional Collaboration: Partner closely with Core Produ
📌 Product Growth manager (India)
🏢 wippi
📍 India