Reporting To: Senior Manager - Marketing Insights and Analytics
About The Function
The Marketing team at MakeMyTrip plays a critical role in shaping brand perception, driving customer acquisition, and unlocking growth across our lines of business. The function works across brand marketing, performance marketing, CRM, mobile marketing, and social/digital channels to build high-impact campaigns that strengthen customer engagement and elevate MMT’s presence in the market.
Within this ecosystem, the Marketing Insights & Analytics team serves as the strategic backbone that fuels data-led decision-making. The team partners closely with marketing leaders and cross-functional stakeholders to define key performance metrics, set up robust measurement frameworks, and uncover insights that drive performance improvement. From campaign analytics and attribution modeling to customer segmentation and channel optimization, the function plays a pivotal role in shaping marketing strategy, enhancing ROI,
and powering innovation through deep data-driven intelligence.
About The Role
The incumbent will be responsible for solving complex marketing and business problems through advanced analytics and data science. The role demands robust proficiency in SQL and Python, along with the ability to design, build, and operationalize statistical or machine learning models that deliver measurable business impact. This position involves translating ambiguous business questions into structured analytical approaches, conducting deep-dive analyses, and identifying root causes to guide strategic and tactical decision-making. The incumbent will collaborate closely with marketing, product, and business teams to deliver scalable, insights-led solutions that enhance performance, improve customer outcomes, and drive continuous optimization.