KEY RESPONSIBILITIES:
• Drive product-led visibility through strategic PR seeding, media outreach, and curated media
drops.
• Plan and execute high-impact media engagements, walkthroughs, events, and brand
interactions.
• Build and maintain robust relationships with Tier 1, Tier 2, business, lifestyle, and regional
media.
• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with
strong adherence to TATs.
• Track and analyse media coverage, share of voice, sentiment, and campaign performance.
• Support crisis communication planning and real-time issue management.
• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,
and speaking opportunities.
• Plan and execute LinkedIn marketing initiatives including corporate updates, thought
leadership, and campaign visibility.
• Develop key industry narratives, media angles, and communication frameworks.
• Work closely with senior leadership for strategic messaging and external communication.
• Drive brand communication initiatives around craft, artisan clusters,



heritage, sustainability,
and the brand’s larger vision and mission.
• Build compelling storytelling narratives that strengthen brand identity and emotional consumer
connect.
• Develop communication frameworks for campaigns, launches, cultural moments, and brand-
led initiatives.
• Ensure consistent articulation of brand values across media, content, leadership
communication, and marketing channels.
• Work closely with internal stakeholders to bring forward stories around craftsmanship,
communities, and brand purpose.
• Develop and execute content marketing strategies aligned with brand and business goals.
• Coordinate with internal teams and external agencies for content creation and amplification.
• Maintain consistency in tone, messaging, and brand positioning across channels.

Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate
Communications

Bachelor’s/Masters: Market

📌 Manager - Corporate Communication & PR (Faridabad)
🏢 FABINDIA
📍 Faridabad