Role Summary
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.
Key Responsibilities:
Plan, execute, and optimize campaigns on:
Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
Conduct keywords, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.
Provide growth strategies and optimization recommendations.
Coordinate with clients on performance updates and campaign planning.
Stay updated with platform trends and algorithm changes.
Requirements
3+ years of hands-on Paid Media experience.
Strong expertise in Google Ads & Meta Ads.
Experience handling E-commerce / D2C accounts with revenue targets.
Strong analytical and reporting skills (GA4 knowledge preferred).
Agency experience preferred.
Valuable communication and client handling skills.
📌 Senior Executive (Gurugram)
🏢 AdLift India
📍 Gurugram
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.