The Role
We are looking for someone to own Fibre2Fashion’s social media end-to-end — not as a publishing calendar, but as a growth engine.
Today our editorial team produces a large volume of genuinely valuable content: news, market reports, price movements, policy and trade analysis, executive interviews, event coverage. Your job is to sit between the editorial team and the audience and answer three questions every week, on every platform: what deserves to be pushed, how it should be shaped, and what deserves promotion behind it.
This is a hands-on role with strategic ownership. You will set the strategy and you will also write the hook, brief the editor, and check the retention graph. You will have design and video support, and a budget for paid amplification, but you are the owner.

What You Will Own

1. Editorial-led content strategy
• Work directly with the editorial team to identify which stories, data points and reports have social potential — and shape them at the point of creation, not after publication.
• Build a content architecture across formats: explainers,



data storytelling, executive interviews, market commentary, event coverage, product-led content around TexPro, Prime B2B and Media Solutions.
• Establish a repurposing pipeline so one solid piece of journalism becomes a video (Shorts/reels), a carousel, a thread and a newsletter item — without diluting it.
• Develop and maintain a distinct editorial voice for Fibre2Fashion on social: authoritative on the industry, but readable, opinionated and human.

2. Platform strategy and curation
Each platform has a different job. You will define and defend that logic:
• YouTube — Build a real channel: long-form explainers and data stories, Shorts as the discovery layer, disciplined attention to titles, thumbnails, packaging, retention and session time. Growth here is measured in subscribers and watch time, not uploads.
• LinkedIn — the B2B engine. Thought leadership, market intelligence, employee and executive

📌 Senior Manager – Social Media (Mumbai)
🏢 Fibre2Fashion
📍 Mumbai