Job Title: Area Sales Manager – Building Materials

Department: Sales & Marketing

Location:

Reports To

Experience: 3-5 years in Sales (preferably in Building Materials)

Industry: Building Materials (Cement, Paints, Pipes, Tiles, Adhesives, etc.)

Job Summary

The Area Sales Manager is responsible for driving sales growth, managing dealer/distributor networks, and ensuring market penetration in the assigned territory. The role includes planning and executing sales strategies, managing relationships with channel partners, and achieving targets in line with company goals.

Key Responsibilities

Sales Planning & Execution:

Achieve monthly, quarterly, and annual sales targets.
Execute promotional campaigns and territory-specific initiatives.

Channel Management

Appoint, manage, and develop a robust dealer/distributor network.
Ensure healthy stock levels, timely order booking, and billing.

Customer Relationship Management

Build strong relationships with channel partners, contractors, architects, and project clients.




Regular market visits to identify business opportunities and gather feedback.

Team Coordination

Coordinate with internal teams (logistics, marketing, finance) to ensure timely deliveries and collections.
Guide and support Sales Officers / Executives (if any) under your supervision.

Market Intelligence

Monitor competitor activity, pricing, and market trends.
Provide actionable insights to the regional/zonal leadership.

Reporting & Documentation

Maintain accurate records of sales, collections, and market data.
Share weekly/monthly sales reports and forecast plans with superiors.

Key Skills Required

Strong negotiation and communication skills
Deep understanding of distribution/channel sales
Proficiency in using CRM/ERP tools and MS Excel
Self-motivated with a strong drive for results
Ability to manage field activities and work independently

Qualifications

Graduate in any discipline (Science/Commerce/Engineering preferred)
MBA/PGDM in Sales & Mar

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