Brand Manager - Himalayan Pine Company

Himalayan Pine Company ("HPCo") is building more than products. We are creating a world inspired by:

Himalayan forests | Mountain Nostalgia | Pinewood Aesthetics | Slow Living | Handcrafted Experiences |

Premium gifting | Tactile - Cerebral Packaging | Cozy Luxury | Sensory Storytelling

Our products currently span low GI confectionery, gifting concepts, pine needle tableware, perfumes, functional foods from a forest eco-system and Himalayan-inspired lifestyle experiences — with plans to expand into a larger ecosystem of food, fragrance, décor, hospitality-inspired products, and immersive retail. We are not looking for a “social media manager.” We are looking for someone who can help build a brand universe.

Brand Manager aka 'World Building'

This role is for someone who understands:

aesthetics | storytelling | product presentation | packaging | culture | creator ecosystems | launch execution | emotional branding

You will work directly with the founder to turn abstract ideas into real-world experiences.

What You’ll Actually Do





Brand Direction

Maintain visual and emotional consistency across the brand;

Develop product stories, launch narratives, and campaign concepts;

Integrate a recognizable HPCo aesthetic across all our offline retail touchpoints (think omni-channel)

Product & Packaging

Coordinate with packaging designers, printers, photographers, and vendors

Assist in naming, positioning, and presentation of current products

Ensure products feel premium, tactile, and emotionally memorable

Creative Production

Coordinate shoots, styling, props, locations, and creator collaborations

Guide content direction without making generic “trend content”

Help build a distinctive visual language

Creator & Community Building

Work with micro creators, lifestyle pages, cafes, mountain creators, gifting creators, etc.

Build long-term creator relationships instead of transactional influencer marketing

Execution

Keep launches

📌 Brand Manager (Dehradun)
🏢 Vasshin Composites (P
📍 Dehradun