What this role is about
You'll be creating and running paid ad campaigns that stop the scroll — ads that land because the angle is fresh, the story pulls people in, and the hook makes them curious enough to click.

This role is for someone who loves testing ideas, exploring what works, and finding patterns in the data that tell you what to try next. You'll be writing ad copy that feels alive, designing campaigns around unexpected angles, and iterating quick based on what the numbers are showing you.

You'll work across Google Ads, Meta, and other paid channels — but the core of the work is creative generation and strategic testing.

What you'll be doing
Creative Development & Copywriting
• Write ad copy that hooks attention — headlines, body copy, CTAs — across Google Ads, Meta, and other paid channels
• Develop narrative-driven campaigns that tell a story, not just sell a feature
• Test unexpected angles, fresh messaging, and ideas that haven't been done before
• Collaborate with the design team to shape visual concepts that amplify the copy

Campaign Strategy & Testing




• Spot patterns in campaign data — what's working, what's dying, and what's worth pushing further
• Design and run A/B tests on messaging, audiences, creative formats, and offers
• Adjust strategy based on performance — iterate fast, kill what's not working, double down on what is
• Explore new platforms, ad formats, and approaches that could give clients an edge

Campaign Execution & Optimization
• Set up and manage paid campaigns across Google Ads, Meta, and other platforms
• Monitor performance daily — budgets, bids, delivery, conversion rates
• Optimize campaigns to hit lead and conversion goals while staying within budget
• Ensure campaigns are technically sound and running cleanly

Collaboration & Innovation
• Work with the creative team to develop concepts that with client goals
• Bring new ideas to the table — angles we haven't tried, formats we should test, opportunities we're missing
• Stay

📌 Paid Ads Executive (India)
🏢 Above Digital
📍 India