EXECUTIVE N - ADHESIVE SALES - RAJKOT

Job Purpose

The position is that of a frontline sales Manager who would primarily be
responsible for driving sales in different segments of project sales and having
a strong customer focus, ability to understand dynamics of secondary and primary
sales and has the ability to nurture and manage the network and stakeholders
thereby, achieving overall business objectives

Business objectives

· Conduct planning and analysis for all segments in Project Sales and prepare

growth plan for business development in each segment

· Identify growth opportunities and drive initiatives to gain market share with

specific focus on identified key accounts, segments, geographies and

products

· Design and run interventions to upgrade customers on usage of high end

premium products

· Ensure strong customer focus with high priority to build and maintain

business relations with key stakeholders like builders, architects, consultants

etc.

Applicator Engagement

· Develop relationships with and engage applicators using various tools





available at his disposal like loyalty club, promotions etc.

· Focus on Applicator business development by developing a robust

understanding of the business of the applicators

· Expand the number of applicators loyal to Asian Paints by constantly adding

newer applicators and nurturing the old ones.

Key Performance Areas

Overall Value target ·

Value target - Segments, geographies or key accounts and product level

· Growth and Retention of targeted set of applicators

Market Development · Improve market practices, with a view to providing superior
customer experience, through various initiatives like contractor
professionalization, promoting usage of automated tools etc. · Actively liaison
with marketing function via various activities like providing feedback,
activations, actively tracking competition practices etc. · Actively work
towards improving customer experience via working on various service initia

📌 EXECUTIVE N (Rajkot)
🏢 Asian Paints
📍 Rajkot