We are looking for a precision-driven, hands-on Senior Executive - Biddable Media (Social & programmatic) to join our Center of Excellence (COE) team. In this role, you will lead the end-to-end execution, trafficking, optimization, and reporting for both Paid Social and Programmatic campaigns supporting our international markets.
The ideal candidate brings a blend of technical expertise across major ad platforms, a robust analytical mindset for performance tuning, and an obsessive attention to detail when it comes to campaign quality control (QC) and platform governance.
Paid Social:
End-to-End Execution: Own the full launch lifecycle including setup, trafficking, and continuous optimization across Meta, LinkedIn, TikTok, Pinterest, and YouTube.
Audience Architecture: Develop robust audience segmentation strategies, custom audience builds, and lookalike targeting mapped precisely to client brief objectives.
Governance & Tagging: Execute flawless creative trafficking, complex UTM tagging, and strict naming convention compliance per COE standard operating procedures.
Reporting:
Regularly monitor pacing and performance, delivering insightful weekly and monthly performance reports directly to regional in-market stakeholders.
Programmatic:
DSP Management: Lead campaign setup and everyday trading operations primarily inside DV360 (exposure to TTD/Xandr is highly valued).
Audience & Brand Safety: Manage data activation (including 1st Party data), contextual targeting matrices, and strict brand safety/suitability settings.
Financial Governance: Maintain a zero-tolerance approach to overspends via meticulous budget tracking, pacing analysis, and automated bid strategies.
Technical Compliance: Coordinate Floodlight and tracking pixel deployment alongside the AdOps team to guarantee total tagging compliance.
Mandatory Criteria:
Experience: 2 to 4 years of pure hands-on experience managing paid social and programmatic campaigns inside a digital agency or COE environment.
Pla
📌 Senior Executive (Bengaluru)
🏢 Havas
📍 Bengaluru
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