Role Overview
We are looking for a GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. This role blends prompt engineering, marketing systems automation (SI/integrations), email marketing, performance marketing, and funnel analytics/visualization to deliver measurable pipeline outcomes.
Key Responsibilities
1) Full-Funnel ABM (Account-Based Marketing)
Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.
Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).
Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity.
Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs, and follow-up cadences.
2) MQL/SQL-Led Campaigns
Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.
Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales.
Improve conversion rates across the funnel: Lead → MQL → SQL → Chance.
3) Marketing Automation + Systems Integration (SI Automation)
Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.
Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.
Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks).
4) GenAI Enablement + Prompt Making
Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.
Use GenAI responsibly with human-in-th
📌 Marketing Automation Specialist (Noida)
🏢 Denave
📍 Noida