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GTM Strategist / Specialist

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Location Chennai / Remote

Experience 5–9 Years

Employment Type Full time

Role Summary

DataXWorks is hiring a GTM Strategist / Specialist to drive go-to-market strategy, positioning, outreach, and campaign execution across our core business areas: AI data services, data transformation, digital customer experience, analytics, and growth marketing solutions.

The ideal candidate should understand how to position technology-led services for enterprise buyers, build market messaging, support sales enablement, and convert business capabilities into clear campaigns, content, and outreach strategies.

This role requires both strategic thinking and hands-on execution.

Key Responsibilities

Build and execute go-to-market strategies for DataXWorks services across AI, data, digital, and growth marketing solutions.
Develop positioning, messaging, and value propositions for enterprise audiences.
Support campaign planning across LinkedIn, email, website, events, and outbound channels.




Create GTM assets such as service briefs, sales decks, case study angles, landing page inputs, pitch narratives, and outreach messaging.
Work with leadership, sales, content, and delivery teams to understand service capabilities and convert them into market-ready narratives.
Identify target industries, ICPs, buyer personas, pain points, and account-level messaging opportunities.
Support lead generation initiatives through content-led campaigns, account-based marketing, and event-led follow-ups.
Track market trends, competitor positioning, and buyer behavior to improve campaign relevance.
Collaborate with internal teams to ensure brand, content, and outreach are aligned with business goals.
Measure campaign performance and recommend improvements based on engagement, lead quality, and conversion signals.

Required Skills & Experience

5–9 years of experience in GTM strategy, B2B marketing, growth marketing, demand generation, sale

📌 GTM Strategist (Chennai)
🏢 DataXWorks
📍 Chennai