Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we're building the future of food delivery by continuously launching recent products, expanding into new markets, and creating innovative operating models.

About the Role We are looking for a seasoned PR Lead to build and scale our public relations function from the ground up. You will own all aspects of external communications, from media relations and press coverage to founder profiling and brand storytelling. This is a critical role for a high-growth consumer tech company that's scaling operations and market presence across India.

As PR Lead, you'll be the primary interface between Swish and the media ecosystem, craft narratives that position our founders as thought leaders, and drive awareness through earned media. You'll work closely with founders to develop their personal brands, manage crisis communications, and amplify Swish's story across relevant publications and platforms.

This role offers hands-on involvement in building a function from scratch, direct access to leadership, and the opportunity to shape how Swish is perceived in the market.

Key Responsibilities Media Relations & Earned Media Develop and maintain relationships with journalists, editors, and media outlets covering quick commerce, food tech, startups, and consumer tech

Craft compelling press releases and media pitches that generate coverage in Tier 1 publications

Identify and pursue media opportunities aligned with business milestones, product launches, fundraising announcements, and market expansion

Secure proactive coverage (features, bylines,



expert commentary) rather than reactive crisis management alone

Track and measure earned media impact (reach, impressions, brand sentiment, traffic driven) Founder Profiling & Thought Leadership

Build and execute a founder profiling strategy to position Swish's leadership as industry experts

Develop founder narratives, talking points, and positioning; ensure consistency across all external communications

Pitch founders for media interviews, podcasts, panel discussions, and speaking opportunities

Coach founders on media training, interview preparation, and public-facing communication

Create byline opportunities (op-eds, essays, LinkedIn) that amplify founder voice and Swish's positioning

Manage founder's social media strategy in coordination with the broader brand team Strategic Communications & Crisis Management

Develop and maintain a communications strategy aligned with company goals and market positioning

Draft key messaging documents, fact sheets, and Q&As; for internal and external stakeholders

Monitor media coverage and sentiment; flag opportunities and risks to leadership proactively

Prepare for and manage crisis communications situations with speed and judgment

Coordinate rapid response to negative coverage, misinformation, or reputational issues Partnerships & Thought Leadership





Identify and cultivate strategic media partnerships, sponsorships, and co-marketing opportunities

Pitch Swish for awards, rankings, and industry recognition (startup awards, innovation awards, etc.)

Build relationships with analyst firms and industry bodies relevant to quick commerce and food tech Analytics & Reporting

Track and report PR metrics monthly (coverage volume, reach, AVE, sentiment, publication tier)

Analyze earned media performance and ROI; refine strategy based on insights

Monitor competitor PR activity and market trends

Create executive summaries of PR progress and strategic recommendations for leadership Required Experience & Skills Professional Background

7–9 years of PR, communications, or media relations experience in consumer tech, quick commerce, food tech, or related high-growth sectors

Demonstrated success building PR functions from scratch or scaling them significantly

Track record of securing earned media coverage in top-tier publications

Experience with founder profiling and executive communications

Familiarity with Indian media landscape and business publications What You'll Bring A portfolio of secured media placements and coverage (links/clippings demonstrating impact)

Relationships with journalists, editors, and media contacts across business and tech publications A point of view on positioning a fast-scaling consumer tech company in a crowded market

Experience managing founder communications and personal branding

Understanding of quick commerce, food tech, or adjacent markets

Comfort with ambiguity and willingness to roll up sleeves and do hands-on work

📌 PR Lead (Bengaluru)
🏢 Swish
📍 Bengaluru