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101 PR & COMMS The Press Cycle

Media relations, player communications, and crisis management. Represent the brand at every level.

6 stages — how sports comms teams build relationships, place stories, and manage a crisis when it hits.

What You'll Learn

Lesson 01

Media Landscape & Relationship Mapping

Knowing your beat reporters and outlets before you need them.

Lesson 02

Message Development

Key messages, talking points, spokesperson prep.

Lesson 03

Pitching & Placement

Press releases and pitches that actually land coverage.

Lesson 04

Media Day-of Execution

Press conferences, interviews, credentialing.

Lesson 05

Monitoring & Response

Media monitoring, social listening, real-time response.

Lesson 06





Crisis Communication The rapid-response protocol and statement drafting playbook.

Key Skills

- Media relationship building
- Message development & pitching
- Press day-of execution
- Crisis communication

Sample Roles

PR Coordinator

- Communications Asst
- Media Relations
- Social Media Manager

Avg starting pay$38K–$58K Unlock 101 PR & Comms — $149

Includes the full 101 PR & Comms path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.

Includes All-Access + First Job Series

📌 PR & COMMS (Sakri)
🏢 PLAYMAKERS
📍 Sakri