As a Meta Ads Specialist, I plan, create, manage, and optimize Facebook and Instagram advertising campaigns to increase brand awareness, generate qualified leads, and drive online sales. I analyze campaign performance, optimize budgets, and implement data-driven strategies to maximize return on ad spend (ROAS).

Key Responsibilities:

- Create and manage Meta (Facebook &
- Instagram) advertising campaigns.

- Conduct audience research and build custom, lookalike, and retargeting audiences.

- Set campaign objectives, budgets, bidding strategies, and ad placements.

- Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPA, CPM, and ROAS.

- Perform A/B testing on ad creatives, copy, and audience segments.

- Track conversions using Meta Pixel and Conversion API where applicable.

- Collaborate with creative teams to develop high-performing ad creatives.





- Prepare weekly and monthly performance reports with actionable insights.

- Continuously optimize campaigns to improve lead generation and sales performance.

- Stay updated with the latest Meta Ads features, policies, and digital marketing trends.

Skills:

- Meta Ads Manager

- Facebook &
- Instagram Advertising

- Audience Targeting &

- Retargeting

- Campaign Optimization

- A/B Testing

- Budget Management

- Meta Pixel &

- Conversion Tracking

- Performance Analysis

- Lead Generation

- ROAS &

- KPI Optimization

Tools:

- Meta Ads Manager

- Meta Business Suite

- Meta Pixel

- Google Analytics (GA4)

- Microsoft Excel / Google Sheets

Pay: ₹12,798.77 - ₹59,954.37 per month

Work Location: In person

📌 PPC Specialist (Sahibzada Ajit Singh Nagar)
🏢 Technonext Technologies Private
📍 Sahibzada Ajit Singh Nagar