At Webential, we empower businesses across Australia, the USA, India, and beyond with innovative web, E-commerce, software, and digital marketing solutions. As a global digital transformation partner, we're committed to delivering measurable results while fostering a collaborative, growth-oriented culture where talented professionals can learn, innovate, and build rewarding careers.

We're looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

? Location: Ahmedabad

? Work Mode: Work from Office

? Working Hours: 8:00 AM – 5:00 PM The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a solid grasp of performance metrics, and the ability to translate data into actionable optimisations. You will work closely with the marketing team to drive traffic, generate leads, and maximise conversions while managing ad spend efficiently.

Key Responsibilities

- Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
- Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
- Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
- Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
- Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
- Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel




- A/B test ad creatives, landing pages, and audience segments to improve performance
- Prepare regular performance reports and present insights/recommendations to stakeholders
- Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta Ads
- Coordinate with the content/design team to ensure landing pages and creatives align with campaign goals

Requirements

- Minimum 1 year of proven experience running PPC campaigns on Google Ads and Meta Ads
- Working knowledge of Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite/Ads Manager
- Strong analytical skills with the ability to interpret data and optimise campaigns accordingly
- Basic understanding of SEO and how it complements paid campaigns is a plus
- Good communication skills (written and verbal)
- Google Ads / Meta Blueprint certification is a plus
- Ability to manage multiple campaigns/projects with attention to detail
- Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)
- While applying, mention the word "Essential" when you send your resume

Preferred Skills

- Experience with Excel/Google Sheets for reporting and analysis
- Familiarity with landing page optimization and CRO basics
- Knowledge of remarketing/retargeting strategies

Why join Webential? ? Work on diverse Australian and international projects

? Gain hands-on experience with live client campaigns

? Learn AI-powered performance marketing strategies

? Be part of a modern, digital-first work culture

? Healthy work-life balance

? Christmas vacation

???? India and Australia holiday benefits

? Strong learning and career growth opportunities

? Send your CV to [email protected]

📌 PPC Executive (Ahmedabad)
🏢 Webential
📍 Ahmedabad