Role Overview

- The Manager Performance Marketing will operate as an individual contributor, responsible for independently managing and driving performance marketing strategies, campaign execution, and client consulting
- The role demands complete ownership of assigned accounts, with the chance to transition into a team-handling role based on consistent performance, delivery quality, and business impact

Responsibilities

- Strategy Planning Independently strategize and plan performance marketing initiatives aligned with client business goals

- Create detailed media plans including budget allocation, channel mix, timelines, and performance targets

- Audit previous campaigns to extract insights and define future action plans

- Consult clients on emerging trends, platform updates, and performance-led growth opportunities

- Campaign Execution OptimizationExecute, manage, and optimize campaigns across digital platforms as per the approved media plan

- Monitor campaign performance on a weekly and monthly basis against defined KPIs

- Take end-to-end ownership of campaign outcomes including efficiency, scale, and ROIClient Management ReportingAct as the primary point of contact for assigned clients

- Share clear performance updates, insights, and next-step recommendations with clients

- Proactively identify risks, opportunities,



and improvement areas and communicate them effectively

- Internal CoordinationRaise and coordinate requirements with internal teams for creatives, landing pages, tracking, and technical support

- Share campaign insights and feedback with design, content, and tech teams to improve results

- Ensure timely execution by aligning internal deliverables with campaign timelines

- Ownership Growth PathTake full accountability for performance, timelines, and client satisfaction for assigned campaigns

- Demonstrate leadership, problem-solving, and process ownership in an individual capacity

- Based on sustained performance and business impact, the role may expand to include team leadership responsibilities

Requirements :

- Bachelors / Masters degree in Engineering, Marketing, Advertising, or a related field

- 2+ years of hands-on experience in performance marketing

- Proven experience managing large-scale digital campaigns for Education, Healthcare, or other lead generation brands

- Strong analytical mindset with expertise in KPI tracking, performance diagnostics, and data-driven decision-making

- Excellent communication and stakeholder management skills, with the ability to lead client conversations and internal teams confidently

📌 PPC Analyst (Pune)
🏢 Croccle Internet
📍 Pune