Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
How will you make an impact?
The Paid Media Specialist is responsible for planning, launching, maintaining, updating and optimizing paid search/SEM & paid media campaigns in support of the global digital marketing efforts.
This role works very closely with the Paid Media global team and is based in Bangalore, India. The ideal candidate has extensive hands-on and enterprise-level expertise on paid media channels (programmatic, search, and social). and a firm understanding of other digital channels, preferably programmatic display and SEM.
To be successful in this role, the candidate must be comfortable working in a highly matrixed workplace in a global organization, collaborating with large teams across multiple marketing departments.
What will you do?
Plan and execute digital campaigns across paid media channels, including programmatic, search, and social.
Allocate and optimize budgets across campaigns and media channels to maximize ROI and ensure efficient spend.



Recommend budget shifts or re-allocations as opportunities arise and in alignment to department KPIs.
Monitor and analyze campaign performance, tracking key KPIs (CTR, conversions, CPA), and implement data-driven optimizations to improve outcomes.
Develop and execute A/B testing recommendations across audiences, creative, bidding strategies and landing pages.
Proactively identify media program expansions or shifts, including: media channels, audiences strategies, platform capabilities and testing opportunities.
Maintain and update marketing databases, manage workflows, and coordinate campaign activities to ensure timely delivery.
Review incoming requests, validate requirements, and initiate workflows to support campaign execution.
Prepare and present regular campaign reports and dashboards, sharing actionable insights and recommendations.
Analyze campaign performance to identify trends and opportunities.
Participate in team

📌 Paid Media Specialist (Bengaluru)
🏢 Thermo Fisher Scientific
📍 Bengaluru