Specialist - Brand
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run.
Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Responsibilities: Develop and execute brand management strategies to strengthen market positioning and brand equity. Conduct market research and analyze consumer trends, competitor activities, and market opportunities. Collaborate with cross-functional teams to ensure consistent and aligned brand messaging across all channels. Manage brand messaging, creative assets, and marketing materials to maintain brand integrity and quality. Track and evaluate brand performance metrics to measure effectiveness of strategies and campaigns. Identify opportunities for brand growth and expansion into recent markets. Stay informed on industry trends and best practices to drive continuous improvement and innovation in bra