1. Portfolio & Investment Strategy
Support identification of investment opportunities across genres, languages, and formats through structured market sizing and opportunity analysis.
Track portfolio-level performance, competitive moves, and consumer trends; translate into concise insights and implication notes for leadership.
Assist in building strategy inputs for annual/quarterly content planning — market sizing, trend scans, and opportunity sizing across the slate.
Maintain dashboards and trackers highlighting portfolio risks and opportunities for leadership reviews.
Expectation: Support strategic investment priorities across the content portfolio.
2. Slate & Release Strategy
Build and maintain the programming calendar for the assigned slate, sequencing premieres, drops, and library content to maximize reach and engagement.
Design release strategies — premiere windows, drop cadences (weekly vs. binge), and platform placement — based on audience behaviour, competitive moves, and demand signals.
Recommend scheduling trade-offs when titles compete for the same window,



balancing portfolio-level goals against individual title performance potential.
Expectation: Own the release calendar and scheduling logic for your slate.
3. Whitespace & Business Case Development
Identify whitespace opportunities using research, benchmarking, and data analysis — market mapping, competitor comparisons, and audience behaviour signals.
Build business cases for new content bets: problem statement, solution options, costs, perks, risks, and assumptions.
Coordinate inputs from cross-functional teams (Content, Finance, Consumer Insights) and consolidate into a single recommendation.
Expectation: Identify and build the case for unlocking new content opportunities.
4. Performance Analytics
Track title- and slate-level performance (viewership, completion, retention, discovery) against expectations and benchmarks.
Conduct post-mortem analyses on launched titles and content bets, translating fi

📌 Director – Content Strategy (Mumbai)
🏢 JioStar
📍 Mumbai