Role Objective:
Drive territory growth through distributor expansion, TSI performance, and primary + secondary sales achievement.
Manage TSI team, distributors and sales targets in assigned area. Open recent distributors/outlets, track daily sales, collections, schemes, stock and market issues. Train team, improve coverage and report to Head office. two-wheeler required.
Key KPIs:
● Primary sales achievement (%)
● Secondary sales growth (%)
● Distributor productivity
● TSI productivity (₹ per TSI)
● Coverage & MSL compliance
Key Responsibilities:
Distributor Management
● Appoint new distributors
● Manage and grow existing distributors
Sales Growth
● Achieve primary & secondary targets
● Ensure stock availability and rotation
Team Management
● Handle TSIs ,JSRs and SOs
● Drive daily performance and productivity
Market Development
● Expand coverage and increase outlet base
● Monitor competition and pricing
Collections
● Ensure timely payment and outstanding control
Systems:
● Monitor team through Sales Dashboards + SFA systems
● Ensure 100% data accuracy and reporting
Qualification:
● Graduate
● Strong FMCG experience required