About the Role

We are looking for a Policy Team Lead to lead and manage our policy compliance function for the ad-tech business. This role is responsible for ensuring that publishers, campaigns, landing pages, creatives, websites, and monetization flows comply with Google policies, platform guidelines, and internal quality standards.

The ideal candidate should have strong analytical skills, excellent attention to detail, and experience in reviewing websites, ad placements, and digital advertising policies. You will work closely with the founders, media buying, ad operations, content, publisher management, and product teams to minimize policy risks and maintain a healthy monetization ecosystem.

Key Responsibilities

Policy Compliance & Review

- Review publisher websites, landing pages, ad placements, search pages, content pages, creatives, and traffic flows for compliance with Google and internal policy standards.
- Evaluate compliance related to Google Ad Manager, AdX, AdSense for Search, AFS/RSOC, MCM publishers, gaming products, invalid traffic, misleading creatives, restricted content, and user experience.
- Identify policy violations and recommend corrective actions before implementation.

Publisher & Website Audits

- Conduct detailed audits of publisher websites before onboarding and after launch.
- Review content quality, ad placements, traffic sources, page layout, user experience, mobile responsiveness, and policy-sensitive categories.
- Maintain structured audit reports with findings, screenshots, approval status, and recommendations.

Creative & Campaign Review




- Review ad creatives, headlines, landing pages, and campaign flows before they go live.
- Identify misleading claims, clickbait, deceptive messaging, sensitive content, brand misuse, and policy-restricted themes.
- Coordinate with media buying and creative teams to implement policy-compliant alternatives.

SOP Development
- Develop, maintain, and improve internal Standard Operating Procedures (SOPs) for policy compliance.
- Create checklists for publisher onboarding, website audits, creative reviews, ad placements, traffic quality reviews, and escalation processes.
- Ensure documentation remains updated with platform policy changes.

Team Management

- Lead the day-to-day activities of the policy team.
- Assign audits, review outputs, monitor productivity, and ensure timely completion of tasks.
- Train team members on policy updates and quality standards.
- Track approvals, rejections, escalations, and SLA adherence.

Risk Monitoring & Escalation
- Identify high-risk publishers, campaigns, creatives, and traffic sources.
- Escalate critical policy concerns with proper documentation and recommendations.
- Prepare detailed reports outlining risks, supporting evidence, business impact,



and suggested actions.

Cross-Functional Collaboration
- Work closely with founders, Ad Operations, Media Buying, Content, Publisher Management, Product, and Client Servicing teams.
- Provide practical and actionable policy recommendations to ensure compliance without impacting business objectives.

Required Skills & Qualifications

- Bachelor's degree in any discipline.
- 25 years of experience in Policy, Ad Operations, Publisher Quality, Compliance, or Digital Advertising.
- Strong understanding of the digital advertising ecosystem.
- Knowledge of Google Ad Manager, AdSense, AdX, publisher monetization, or related platforms is preferred.
- Ability to review websites, landing pages, creatives, and ad placements for policy compliance.
- Excellent attention to detail and analytical thinking.
- Strong written communication and documentation skills.
- Proficiency in Google Sheets and Microsoft Excel.
- Experience in preparing structured audit reports.
- Leadership experience with the ability to manage and mentor a team.
- Strong decision-making, problem-solving, and escalation management skills.
- Ability to work in a quick-paced environment and manage multiple priorities.

Preferred Qualifications

- Experience working in an AdTech, Digital Marketing, or Publisher Monetization company.
- Familiarity with Google Publisher Policies, Invalid Traffic (IVT), MCM, AFS/RSOC, and Ad Quality guidelines.
- Experience handling publisher onboarding audits and compliance reviews.

📌 Policy Team Lead (New Delhi)
🏢 Somo Media
📍 New Delhi