About the Role
We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3
years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and
Reddit Ads. The ideal candidate should have robust expertise in full-funnel performance marketing,
advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and
reducing acquisition costs.
Key Responsibilities
1. Performance Marketing
Plan, execute, and optimise paid campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
Reddit Ads
Manage monthly advertising budgets while achieving lead generation and revenue targets.
Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.
Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency
2. Google Ads
Hands-on experience managing:
Performance Max (PMax)
Demand Gen Campaigns
Search Campaigns
Display Campaigns
Video Campaigns
Remarketing Campaigns
Build audience strategies using first-party data and customer signals.
Optimise bidding strategies, asset groups, audience signals, and conversion goals.
3. Meta Ads
Manage lead generation and conversion-focused campaigns.
Implement and troubleshoot:
Meta Pixel
Meta Conversion API (CAPI)
Event Matching
Server-side Tracking
Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.
Analyse campaign performance and recommend optimisation strategies
4. Reddit Ads
Plan and execute Reddit advertising campaigns.
Configure Reddit Pixel and Conversion Tracking.
Build subreddit-based audience targeting strategies.
Monitor campaign performance and optimise based on engagement and conversions
5. Tracking & Analytics
Implement complete tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Meta CAPI
Reddit Pixel
Set up and validate:
Lead Tracking
Purchase Tracking
Custom Events
Offline Conversion Imports
Enhanced Conversions
Troubleshoot tracking