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Analytics & Insights Specialists are the subject matter experts for everything data related for email marketing campaigns. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

Responsibilities

Position Responsibilities:

Collaborate with stakeholders in the management of audience signals in building target audiences and leveraging in the end to end campaign execution process
Create, manage and validate campaign audiences through SQL scripting
Collaborate with analytics teams during experiment setup conversations, e.g.



providing insights into signals used in the respective campaigns, explain system behavior and its impact on experiment setup (filtration rates and filtration reasons), confirm feasibility of implementation on targeting script and system workflow level.
Responsible for the maintenance and operation of data pipelines; ensuring that the pipelines are running smoothly, identifying and resolving any issues that may arise, and implementing improvements to the pipelines to ensure they are productive and effective
Communicate campaign performance results across multiple teams and stakeholders
Create reporting dashboards and adhoc reports for marketers
Develop key relationships with stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences
Act as the go-to subject matter expert for data availability for marketing campaigns

Required Skills

5 years experience with SQL, data p

📌 Analytics & Insights Specialist - Growth Lab - Email (Gurugram)
🏢 Google Operations Center
📍 Gurugram