Execute and manage email campaigns and journeys using Email Studio and Journey Builder
Develop and troubleshoot energetic content using AMPscript and personalization logic
Manage Data Extensions, SQL queries, and Automation Studio workflows
Perform campaign validation, testing, preview, and deployment
Support distributed marketing / advisor communications use cases
Ensure data accuracy and proper segmentation
Along with this,
Handle INC tickets related to SFMC and MOD (CRM) systems
Perform root cause analysis (RCA)
Troubleshoot campaign failures, data issues, and integrations
Ensure SLA adherence and timely communication
Coordinate critical issue resolution
Preferred Skills
Financial services domain experience
Knowledge of SFMC APIs
Distributed marketing familiarity
Agile support model exposure