The Lemon Theory is a growth-focused digital marketing partner that combines data-driven strategy with creative storytelling to help brands achieve measurable results. The team designs end-to-end growth marketing programs, including content creation, search optimization, and multi-channel campaign execution.

Role Description The Performance Marketing Specialist is a full-time remote role. This role is responsible for planning, executing, and optimizing paid campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels to drive traffic, leads, and revenue.

Day-to-day tasks include setting up and monitoring campaigns, conducting A/B tests, analyzing performance data, managing budgets, and preparing clear reports and insights for internal teams and clients. The specialist will collaborate with content, design, and sales teams to align campaigns with overall marketing and growth strategies, continuously refining targeting, messaging, and funnel performance. The role also involves staying current with platform updates, best practices, and industry trends to keep campaigns competitive and compliant.

Qualifications





- Strong Communication and Customer Service skills to collaborate with internal teams, present performance insights, and support client needs.
- Proficiency in Market Research and Marketing Strategy to identify audience segments, assess competition, and design data-informed growth plans.
- Sales and performance-oriented mindset with the ability to connect marketing activity to pipeline, conversions, and revenue outcomes.
- Hands-on experience with performance marketing platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and basic conversion tracking setup.
- Ability to interpret data, create concise reports, and make optimization recommendations based on KPIs such as CTR, CPC, CPA, ROAS, and LTV.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a quick-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in digital/performance marketing.
- Experience with landing page optimization, remarketing, funnel building, and marketing automation tools is an advantage.

📌 Performance marketing specialist (Surat)
🏢 The Lemon Theory
📍 Surat