Company Description ManoShala is a mental health platform dedicated to making care accessible, affordable, and personalized for individuals seeking support. The organization offers therapy, guided workshops, and self-help tools within an integrated ecosystem that accompanies users throughout their healing journey.

By thoughtfully leveraging technology, ManoShala enhances the experience before, during, and after therapy to ensure continuity of care. The team is committed to creating a compassionate environment where people feel heard, understood, and supported in a meaningful way.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Lucknow. This role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display to drive user acquisition and engagement.

The specialist will analyze campaign performance data, manage budgets, monitor key metrics, and provide reports and insights to improve ROI. Daily tasks include coordinating with content and design teams on creatives, conducting A/B tests, refining audience targeting, and ensuring consistent brand messaging aligned with ManoShala’s mission.



The role also includes staying updated on digital marketing trends and proposing new growth opportunities.

Qualifications

- Strong skills in performance marketing, including campaign management on platforms such as Google Ads, Meta Ads, and other paid media channels.
- Proficiency in analytics and tracking tools (e.g., Google Analytics, conversion tracking, A/B testing tools) and comfort working with data and KPIs.
- Experience in social media and digital marketing strategies, including audience segmentation, remarketing, and funnel optimization.
- Ability to collaborate with content and design teams to develop effective ad creatives and landing pages that improve conversion rates.
- Excellent written and verbal communication skills, with robust attention to detail and the ability to present performance insights clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a performance marketing or growth role, ideally in D2C, healthcare, wellness, or technology-driven services.
- Comfort working in a mission-driven environment focused on mental health, with sensitivity and respect for diverse user needs.

📌 Performance Marketing Specialist (Noida)
🏢 ManoShala
📍 Noida