Location: Gurgaon / Gurugram

Work Mode: Hybrid

Company: Scaler Studios

Experience: 2–5 years preferred

Type: Full-time

Pay: ₹30,000 – ₹50,000 per month, based on experience and skill set About the Role

Scaler Studios is hiring a Performance Marketing Specialist who can manage paid ad campaigns, understand tracking, think analytically, and work closely with the creative team to test winning ad angles.

This role is ideal for someone who understands Meta Ads, Google Ads, GoHighLevel, GTM tracking, analytics, funnels, creative testing, and campaign optimization.

We are looking for someone based in Gurgaon/Gurugram only, as this is a hybrid role. Key Responsibilities

Plan, launch, and manage paid ad campaigns on Meta Ads and Google Ads

Set up and manage campaigns for lead generation, sales, and appointment booking funnels

Work with GoHighLevel for CRM, automation, lead nurturing, pipelines, and reporting

Set up and troubleshoot tracking using Google Tag Manager, Meta Pixel, Google Analytics, conversion events, UTMs, and Meta Conversions API

Analyze campaign performance and make decisions based on data

Track key metrics such as CPL, CPA, ROAS, CTR, CVR, lead quality, and funnel conversion rate

Create testing plans for ad creatives, hooks, landing pages, audiences, and offers

Work with the creative team to suggest new ad ideas, angles, hooks, and creative concepts

Help improve campaign performance through creative testing and funnel optimization

Prepare performance reports and explain results clearly to the internal team or clients

Identify what is working, what is not working, and what needs to be tested next

Coordinate with designers, editors, copywriters, and sales teams to improve marketing results Requirements





Strong experience with Meta Ads and Google Ads

Good understanding of GoHighLevel

Experience with GTM, Meta Pixel, Google Analytics, tracking setup, conversion events, and Meta Conversions API

Strong analytical thinking and ability to read marketing data

Understanding of creative testing, ad fatigue, hook testing, and performance creatives

Good English communication skills, both written and verbal

Ability to create clear campaign reports and insights

Strong attention to detail

Ability to work in a quick-moving agency environment

Must be based in Gurgaon/Gurugram

Comfortable with hybrid work

Good to Have

Experience working with marketing agencies

Experience with lead generation campaigns

Experience with landing page funnels

Knowledge of email/SMS automation

Understanding of direct-response marketing

Experience working with video ads, UGC ads, static ads, and motion creatives Who This Role Is Perfect For

This role is perfect for someone who does not just “run ads,” but understands the complete marketing system — from ad creative to landing page, tracking, CRM, lead quality, and final conversion.

We want someone who can look at a campaign and understand:

Why the CPL is high

Why the leads are not converting

Which creative angle should be tested next

Which audience or keyword needs optimization

Where the funnel is leaking

How to improve tracking and reporting What We’re Looking For

We are looking for a smart, proactive, and performance-driven marketer who can take ownership of campaigns and bring fresh ideas to the table.

You should be comfortable working with data, creatives, funnels, automation, and client results.

Location

Requirement

This is a hybrid role based in Gurgaon/Gurugram only. Candidates from Gurgaon or nearby areas will be preferred.

📌 Performance Marketing Specialist (Gurugram)
🏢 Scaler Studios
📍 Gurugram