Role Overview We are looking for a highly driven Performance Marketing & Social Media Lead to strategize, execute, and optimize digital campaigns across paid and organic channels. The role will be responsible for accelerating brand visibility, driving high-quality traffic, strengthening digital presence, and delivering measurable business outcomes across markets.

This person will work closely with marketing, product and sales, design, and content teams to drive end-to-end campaign performance.

Key Responsibilities Performance Marketing

- Plan, execute, and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and programmatic platforms.
- Drive measurable growth through performance channels—lead generation, website traffic, conversions, remarketing, and audience engagement.
- Own campaign dashboards, analytics, and reporting across platforms (GA4, LinkedIn Analytics, Google Ads Manager, HubSpot).
- Build targeted audience segments and refine campaign funnels (TOFU–MOFU–BOFU).
- Manage budgets, pacing, bidding strategies, and ROI optimization.
- Lead A/B testing across creatives, messaging, and landing pages.
- Collaborate with product marketing to build high-impact landing pages and conversion workflows.

Social Media Campaigns

- Plan and manage social media campaigns for brand, product, and leadership visibility.
- Plan and manage social media for key leaders
- Own day-to-day content publishing, and engagement across LinkedIn, X, Instagram, and YouTube.
- Monitor social listening, trends, competitor activity, and audience insights.




- Drive organic follower growth and engagement with data-backed strategies.
- Coordinate with creative teams for campaign assets (videos, posts, infographics, reels).
- Ensure brand tone, messaging, and consistency across channels.
- Develop monthly content calendars and campaign performance dashboards.

Analytics & Reporting

- Build weekly/monthly performance reports showcasing CAC, CTR, ROAS, conversions, CPL, engagement metrics, and campaign insights.
- Use analytics tools to identify optimization opportunities and forecast performance.
- Present insights and recommendations to marketing leadership and business teams.

Required Skills & Experience

- 4–8 years of experience in performance marketing and social media management.
- Solid hands-on experience with Google Ads, LinkedIn Ads, Facebook/Meta Ads, Google Analytics (GA4), and marketing automation tools.
- Proven experience managing multi-market digital campaigns with measurable results.
- Expertise in data analytics, dashboards, funnel measurement, and attribution models.
- Good understanding of content strategy, creative formats, and social media storytelling.
- Experience in B2B tech, SaaS, telco, or enterprise marketing is a strong plus.
- Excellent communication, coordination, and stakeholder management skills.

Preferred Attributes

- Growth mindset and passion for data-driven marketing.
- Ability to manage multiple campaigns simultaneously with tight deadlines.
- Creative thinker with strong analytical capabilities.
- Familiar with SEO, landing page optimization, and CRM workflows.

📌 Performance Marketing & Social Media Lead (Haryana)
🏢 Comviva
📍 Haryana