About The Company Udyog Paathshala is a dynamic and innovative organization dedicated to empowering businesses through comprehensive digital marketing solutions. With a focus on delivering measurable results, we specialize in performance marketing strategies that drive growth and generate high-quality leads for our clients. Our team comprises passionate professionals committed to excellence, leveraging the latest tools and techniques to stay ahead in the ever-evolving digital landscape.

At Udyog

Paathshala, we believe in fostering a collaborative setting that nurtures creativity, continuous learning, and client success. Our mission is to help B2B companies unlock their full potential by implementing data-driven marketing campaigns that deliver tangible business outcomes.

About The Role We are seeking an experienced Performance Marketing Specialist to join our expanding team at Udyog Paathshala. The ideal candidate will have a strong background in planning, executing, and optimizing paid advertising campaigns across multiple platforms including Google Ads, Meta Ads, and LinkedIn Ads. This role is pivotal in developing and implementing performance marketing strategies tailored specifically for B2B brands, with the primary goal of generating qualified leads while maintaining cost efficiency.

The successful candidate will possess a deep understanding of lead generation funnels, campaign analytics, and conversion optimization techniques. They will work closely with cross-functional teams such as content, design, sales, and web development to ensure campaign success and alignment with overall business objectives. This position offers an exciting opportunity to impact the growth trajectory of our clients and contribute to the overall success of Udyog Paathshala.





Qualifications The ideal candidate should possess a minimum of 2–4 years of hands-on experience in performance marketing, specifically within B2B environments. They should have proven expertise in managing and optimizing campaigns on Google Search, Display, YouTube, and Performance Max, as well as Meta Facebook and Instagram advertising.

Experience with LinkedIn Lead Generation and B2B advertising campaigns is essential. Candidates must demonstrate a strong understanding of lead generation funnels, landing page optimization, remarketing strategies, and conversion tracking. A solid grasp of analytics tools such as GA4, Google Tag Manager, Meta Pixel, and LinkedIn Campaign Manager is required.

Excellent analytical, problem-solving, and communication skills are necessary to analyze campaign performance, generate insights, and report effectively. Prior experience working in a digital marketing agency will be considered an advantage.

Responsibilities Plan, develop, and execute paid advertising campaigns across Google, Meta, and LinkedIn platforms to meet client objectives.

Create comprehensive performance marketing strategies tailored for B2B brands to enhance lead quality and conversion rates.

Generate high-quality, targeted leads while maintaining an optimal cost per lead and ensuring campaign profitability.

Conduct detailed audience research, keyword analysis, competitor benchmarking, and campaign planning to maximize reach and effectiveness.

Develop, test, and optimize ad copies, creatives, audiences, and landing pages to improve campaign performance.





Implement and manage conversion tracking using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.

Monitor ongoing campaign performance, adjusting budgets, targeting, bidding, and creatives to optimize results.

Prepare detailed weekly and monthly performance reports, providing actionable insights to stakeholders.

Collaborate with content, design, sales, and web development teams to ensure cohesive campaign execution and alignment with business goals.

Track the complete lead funnel from ad click to conversion and sales qualification, ensuring transparency and accountability.

Benefits At Udyog Paathshala, we offer a competitive salary package aligned with industry standards, along with performance-based incentives. Our employees enjoy a flexible hybrid work environment in Pune, promoting work-life balance. We invest in our team’s professional growth through continuous learning opportunities, training sessions, and industry certifications.

Additionally, we provide health insurance coverage, paid leave, and a collaborative work culture that encourages innovation and teamwork. Joining us means being part of a forward-thinking organization committed to your career development and success in the digital marketing domain.

Equal Opportunity Udyog Paathshala is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse team fosters creativity, innovation, and better business outcomes, and we are dedicated to providing equal employment opportunities to all qualified candidates.

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