Job Title: Performance Marketing Specialist Location: Panchkula (Hybrid) Experience: Minimum 2 Years Job Responsibilities: ● Plan, execute, and optimize paid marketing campaigns across Meta, Google & Linkedin advertising platforms. ● Develop audience targeting strategies, remarketing campaigns, and customer acquisition funnels. ● Perform audience research, A/B testing, and retargeting. ● Monitor, analyze, and optimize campaign performance using Meta Ads Manager, Google Analytics (GA4), and other reporting tools. ● Coordinate with the creative team for ad copies and creatives. ● Prepare regular performance reports with actionable insights and recommendations.
Requirements: ● Minimum 2 years of hands-on experience in Performance Marketing. ● Solid understanding of Meta Ads Manager, Pixel, Events, and Conversion API. ● Experience with lead generation and e-commerce campaigns. ● Knowledge of Google Analytics (GA4) and reporting. ● Strong analytical and optimization skills.