? Kolkata · Full-time · Real Estate - Proptech · Global Markets The Role

You'll own every dollar of marketing spend and the results it drives. From setting up the analytics and conversion tracking, to reading the data, to optimizing campaigns for cost-per-qualified-lead — you own the number end-to-end. You'll also work the CRM: understanding it, integrating its data back into campaigns, and closing the loop between ad spend and closed deals. This is a hands-on-keyboard leadership role — you build it, measure it, and improve it.

What You'll Do

Own strategy, execution and optimization of all Meta and Google campaigns across global real estate markets

Own every dollar of ad spend with full CAC / CPL / CPQL accountability

Set up and own the analytics stack — build tracking, then analyze and act on the data

Integrate CRM data into marketing campaigns and close the loop on offline conversions

Run structured A/B testing across creatives, audiences, landing pages and bidding — kill losers fast, scale winners

Report on the metrics that matter and continuously improve campaign performance

Partner with tech, designers and content team on landing-page, creative and content conversion

Set up dashboards and report on CPC, CTR, CPL, CPQL, site-visit rate and CAC

Must-Haves

5+ years in performance marketing experience in real estate, most preferably global real estate





Proven experience owning and optimizing high-budget performance campaigns — with hands-on ownership of both Meta Ads Manager and Google Ads (not just agency oversight)

Must have an analytical mind and ability to interpret data and take data-driven decisions

Strong command of SEO, AEO and GEO

Track record managing large monthly ad budgets with clear CAC/CPL accountability and demonstrable results moving CPL, ROAS or CAC in the right direction

Solid command of analytics: GA4, GTM, pixel/CAPI setup, conversion tracking and attribution, Looker Studio — you build it, not just read it

Comfortable in spreadsheets and funnel math, making data-backed budget calls and optimizing campaigns for conversion

Working knowledge of CRM systems with the ability to integrate CRM data into campaigns and close the offline-conversion loop

Good communication and presentation skills

Preferred

Direct exposure to real estate marketing in India, Dubai, Mexico or London

Experience managing a mid-size digital marketing team

Exposure to AI-powered creative or campaign tooling

As we scale to new cities, build the playbook — and eventually the team About Us

Digifrizz is a performance marketing company that builds and runs growth engines for ambitious brands across education, real estate, D2C and healthcare. We're now staffing a high-stakes proptech project. Digital lead generation is the top of that project's entire funnel — high-intent buyers who search online, then transact with advisors in person. This role owns that engine. ? How to apply: Send your resume to [email protected]

📌 Performance Marketing Head - Global Real Estate Vertical (Kolkata)
🏢 Digifrizz Technologies
📍 Kolkata