About Us: The Bombay Digital Company is a quick-growing creative and performance-driven D2C marketing agency that helps brands scale through strategic digital campaigns, performance marketing, content and conversion-focused advertising. We work with multiple D2C and lead-generation brands across industries to drive revenue growth, customer acquisition and online visibility. Please find below the responsibilities as a Performance Marketing Intern at The Bombay Digital Company:
- Creating and executing a strong performance marketing strategy & execution plan.
- Knowledge of the respective KPI’s for every ad objective on Social and Search platforms.
- Editing Creatives according to the guidance of the team members using various softwares.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Creating timely ad reports for the client.
- Optimizing the ads on a daily basis.