Job Title: Performance Marketing (Google Ads)

Company: Join Ventures

Experience: 3–6 Years

Department: Marketing / Performance Marketing

Employment Type: Full-time

Role Overview

We are looking for a Senior Marketing Executive / Assistant Manager – Performance Marketing to manage and optimize all Google paid marketing activities . The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across Google platforms to maximize ROI, drive website traffic, and acquire customers.

Key Responsibilities

- Plan, execute, and manage Google Ads campaigns including Search, Shopping, and Display .
- Execute campaign tests, collect and analyse data, and identify trends to achieve maximum ROI and performance efficiency .
- Track, report, and analyse website analytics, PPC initiatives, and campaign performance .
- Optimize ad copy, creatives, and landing pages to improve conversion rates and campaign effectiveness.
- Conduct ongoing keyword discovery, expansion, and optimization for paid campaigns.
- Work extensively with Google Ads Editor and create campaign upload sheets for efficient campaign management.
- Monitor and analyse competitor marketing strategies to identify opportunities.
- Use analytical tools to track key metrics such as CPC, CPA, ROAS, CTR,



and conversion rates .
- Perform daily campaign monitoring and optimization based on performance data.
- Build and execute A/B tests across landing pages and homepage to improve user engagement and conversions.
- Collaborate with the design, product, and content teams to align marketing campaigns with business goals.

Required Skills

- Strong hands-on experience with Google Ads (Search, Shopping, Display campaigns) .
- Proficiency in Google Analytics and performance tracking tools.
- Advanced Excel / Google Sheets skills for campaign analysis and reporting.
- Solid analytical and data-driven decision-making skills.
- Experience in keyword research, bid optimization, and campaign scaling .
- Good understanding of landing page optimization and conversion rate optimization (CRO) .
- Ability to work in a fast-paced performance marketing environment .

Preferred Qualifications

- Google Ads Certification is a plus.
- Experience with A/B testing tools and landing page optimization tools .
- Understanding of e-commerce or D2C marketing funnels is preferred.

Experience Required 2–3 years of hands-on experience in Performance Marketing / Google Ads management.

📌 Performance Marketing (Google Ads) (Mumbai)
🏢 IGP
📍 Mumbai