Summary

The Performance Marketing Executive at Konu Proptech Pvt. Ltd. is a hands-on, data-driven role focused on driving qualified leads through paid acquisition, with Meta Ads as the primary channel. As a key growth driver, this individual will plan, execute, and optimise performance campaigns across Facebook and Instagram, directly impacting business acquisition outcomes.

The role demands a strong analytical mindset, proficiency in Ads Manager, and the ability to translate metrics into actionable strategies. Success is measured by reduced cost per lead, improved lead quality, and scalable campaign performance. This is an ideal opportunity for early-career marketers passionate about experimentation, technology, and measurable impact in the PropTech space.

Responsibilities:

Plan and execute Meta (Facebook & Instagram) campaigns across lead-gen, traffic, and conversion objectives

Set up and manage campaigns in Ads Manager, including objectives, ad set structure, budgets, audiences, and creatives

Monitor campaign performance daily and take immediate action to optimise results

Manage and allocate budgets; scale high-performing campaigns and pause underperforming ones

Run structured A/B tests on audiences, creatives, hooks, and messaging

Track and analyse key metrics: CPL, CPC, CTR, CPM, CPA, ROAS, and conversion rate

Build and refine lead-generation funnels using audience segmentation, Custom Audiences, Lookalikes, and retargeting

Collaborate with content, design, and video teams to deliver performance-driven creative briefs and feedback

Track leads through to the sales team and align on lead quality and conversion insights

Conduct competitor advertising research to refine messaging and positioning





Support landing-page and funnel optimisation efforts

Prepare clear, actionable weekly and monthly performance reports Requirements

Requirements

Proficiency in Meta Ads Manager, including campaign objectives, audience targeting, ad set structuring, and conversion tracking

Experience with paid lead-generation campaigns and understanding of lead quality metrics

Solid grasp of key performance metrics: CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rate

Ability to interpret data and drive decisions, not just report numbers

Hands-on experience with Excel or Google Sheets for campaign analysis and reporting

Understanding of creative performance elements: hooks, headlines, CTAs, static vs video, and creative fatigue

Familiarity with GA4, Meta Pixel, UTM tracking, and Google Tag Manager basics

Experience in campaign optimisation, budget management, and A/B testing

Analytical mindset with a passion for experimentation and continuous improvement

Basic understanding of Google Ads (Search campaigns, keyword research, negative keywords, ad copy, CPC optimisation)

Familiarity with AI tools (e.g., ChatGPT, Claude) for ad copy ideation, competitor analysis, and research

Real-estate or PropTech industry exposure is a plus

Must-have: Meta Ads Manager, audience targeting, campaign metrics, paid lead-gen, Excel/Google Sheets, campaign optimisation, analytical mindset. During the 3-month probation period, the stipend will be in the range of ₹10,000–₹15,000, depending on the candidate's interview performance and overall evaluation. Upon successful completion of the probation period, candidates may be offered a full-time role with a CTC of ₹3 LPA or above, based on their performance.

📌 Performance Marketing Executive- Konu & DraperU India (Hyderabad)
🏢 Digital Nest
📍 Hyderabad